A selection of commercial work by Mikhail Peschan, a visual designer and creative director. Contact: studio@theprimary.co
ThePrimary™
New York
ClosedLoop
Client
Agency
Role
ClosedLoop
Laetro
Lead Design
Rebrand and redesign across all brand communications and sales materials for AI driven healthcare analytics and predicive technology startup.
MyPetFam
Client
Agency
Role
Mars Banfield
Fantasy
Design Direction
MyPetFam brand is designed in a playful and bold tone aimed at millenial and gen-z demographic groups. The upadated visual language helps increase brand awareness, lift engagement, drive sales and hospital visits.
Ford Bronco
Client
Agency
Role
Ford
Fantasy
Lead Design
Automotive interface design. Digital instrument cluster. Dynamic information display that responds to road condition, time of day, drive mode, traffic and driver preferences.
Ford F–150
Client
Agency
Role
Ford
Fantasy
Lead Design
Automotive interface design. Center stack interface for Ford F-150. Designed to complement and extend the style and functionality of the main instrument cluster.
FieldLevel
Client
Role
FieldLevel
Lead Design
Identity and branding for athletic recruiting network. Athletes, coaches and teams connect on FieldLevel to build relationships and find opportunities to reach the next level.
Hand
Client
Role
Human & Digital
Lead Design
Brand identity, graphic design and art direction.
Vizio
Client
Role
Vizio
Lead Design
Brand and product marketing. Various graphic assets and treatments for use in campaigns, packaging, concumer facing and b2b marketing and sales materials.
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