A selection of commercial work by Mikhail Peschan, a designer working in digital, brand, and interface design. Contact: studio@theprimary.co

ThePrimary™

New York

MyPetFam

Client
Agency
Role

Mars Banfield
Fantasy
Lead Design

MyPetFam brand is designed in a playful and bold tone aimed at millenial and gen-z demographic groups. The upadated visual language helps increase brand awareness, lift engagement, drive sales and hospital visits.

Ford Bronco

Client
Agency
Role

Ford
Fantasy
Lead Design

Automotive interface design. Digital instrument cluster. Dynamic information display that responds to road condition, time of day, drive mode, traffic and driver preferences.

Ford F–150

Client
Agency
Role

Ford
Fantasy
Lead Design

Automotive interface design. Center stack interface for Ford F-150. Designed to complement and extend the style and functionality of the main instrument cluster.

FieldLevel

Client
Role

FieldLevel
Lead Design

Identity and branding for athletic recruiting network. Athletes, coaches and teams connect on FieldLevel to build relationships and find opportunities to reach the next level.

Hand

Client
Role

Human & Digital
Lead Design

Brand identity, graphic design and art direction.

Vizio

Client
Role

Vizio
Lead Design

Brand and product marketing. Various graphic assets and treatments for use in campaigns, packaging, concumer facing and b2b marketing and sales materials.

Closedloop

Client
Agency
Role

ClosedLoop
Laetro
Lead Design

Wide Open Wonder

Client
Agency
Role

Disney Epcot
R/GA
Creative Direction, Lead Design

Visual language, branding, large format display and Times Square brand activation concept.

Toyota Plugin Hybrid

Client
Agency
Role

Toyota
R/GA
Creative Direction, Lead Design

Visual language, key visuals and graphics, large format display and event design concept.