A selection of commercial work by Mikhail Peschan, a visual designer and creative director. Contact: studio@theprimary.co

ThePrimary™

New York

ClosedLoop

Client
Agency
Role

ClosedLoop
Laetro
Lead Design

Rebrand and redesign across all brand communications and sales materials for AI driven healthcare analytics and predicive technology startup.

MyPetFam

Client
Agency
Role

Mars Banfield
Fantasy
Design Direction

MyPetFam brand is designed in a playful and bold tone aimed at millenial and gen-z demographic groups. The upadated visual language helps increase brand awareness, lift engagement, drive sales and hospital visits.

Ford Bronco

Client
Agency
Role

Ford
Fantasy
Lead Design

Automotive interface design. Digital instrument cluster. Dynamic information display that responds to road condition, time of day, drive mode, traffic and driver preferences.

Ford F–150

Client
Agency
Role

Ford
Fantasy
Lead Design

Automotive interface design. Center stack interface for Ford F-150. Designed to complement and extend the style and functionality of the main instrument cluster.

FieldLevel

Client
Role

FieldLevel
Lead Design

Identity and branding for athletic recruiting network. Athletes, coaches and teams connect on FieldLevel to build relationships and find opportunities to reach the next level.

Hand

Client
Role

Human & Digital
Lead Design

Brand identity, graphic design and art direction.

Vizio

Client
Role

Vizio
Lead Design

Brand and product marketing. Various graphic assets and treatments for use in campaigns, packaging, concumer facing and b2b marketing and sales materials.

CIMM

Identity Redesign